Direct sales accounted for €170 million

According to the Portuguese Direct Selling Institute, despite some delay, Portugal is beginning to position itself in terms of direct selling. According to this organization, in 2023, direct selling generated €170 million, an attractive figure in a market that is still growing. Data for 2023 at the European level also show that the sector generated around $36 billion and recorded an increase of 3.6% over the previous year.

With around 182,000 active independent agents in Portugal, 74% of whom are women, the country has consolidated its position as the fourteenth largest direct selling market in Europe.

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