What happens when we bring together the institutional perspective, market strategy and the voices of those on the ground?

The second episode of ‘Venda Direta Sem Filtro’, the official videocast of the IPVD (Portuguese Institute of Direct Selling), is now live. In this space for debate and reflection, we bring together top-level strategy with the passion of those who make the sector happen every day; we invite you to join us for a conversation rich in knowledge, leadership and the sharing of experiences.

To enrich this discussion, we’ve brought together Gee Soares, Vice-President of the IPVD, who shares the institute’s perspective; Marta Miraldes, Managing Partner and Founding Partner of SBI Consulting, offering a detailed analysis of new business models and market trends; and Rosa Gomes, Direct Sales Representative at Yves Rocher, who will share the practical realities, resilience and real impact of the business on local communities.

This is a true masterclass on entrepreneurship, innovation and the future of the market in Portugal – one you won’t want to miss.

Welcome to the debut episode of ‘Venda Direta Sem Filtro’, the new official videocast from the IPVD (Portuguese Institute of Direct Selling).
In this strategic discussion forum, we explore the evolution and professionalisation of a sector that impacts thousands of people and businesses. For this first debate, we have brought together two leading guests, Emelda Vital and Gee Soares, for an in-depth analysis of who direct sellers are today and the relevance of this business model in the current market context.