By Executive Digest with Lusa 18:47, 15 Nov 2021

Today, the Portuguese Institute of Direct Selling (IPVD) announced that direct selling revenue increased 13.9% in 2020 and that the number of new entrepreneurs increased 12%, highlighting a positive evolution “in a time marked by the economic recession that the world is facing”. The IPVD, which is celebrating “20 years of good practices and transparency” this year, pointed to the increase of 13.9% in global revenue in 2020 for direct selling companies, making a total of 238,000 million euros. Likewise, the number of active sole proprietors increased 12% to 230,900. In the announcement, the IPVD states that, “the importance of creating one’s own business is an increasing trend in Portugal, especially for younger age ranges”, with “the possibility of balancing family and social life with leisure activities and the professional career” being an option that “has attracted many young adults”.