LR HealthandBeauty was founded in Westphalia, Germany, in 1985. With the entry into the markets of Austria and Netherland six years later, the company cleared the way for international success, arriving to Portugal in 1995.

Today, with more than 30 subsidiaries and more than 300.000 partners of independent sales, it is one of the direct selling companies with more business volume in Europe, thanks to its clear vision and unique pillars of success: top products with German quality standards, an incomparable involvement of celebrities and ambassadors of brand, an excellent mobile concept, a fair and transparent marketing plan with assistance and continuous training for the sales partners.

Public figures such as Bruce Willis, Cristina Ferreira and Fernando Pimenta are the faces of the brand at a global and national level, representing its values and the quality of the products, designed by raw-material suppliers with great experience. The company’s investment in the manufacture of high quality products is accompanied by permanent quality controls, internal and external, and by the constant innovations that their products display.